Home > Charting, FAIL > Failure to Visually Communicate

Failure to Visually Communicate

IBM proves that visual communication requires skill

The headline was clever:

“Is It Time To Conclude That Android Gadgets Are Bought By People Who Don’t Actually Do Anything With Them?”

Unfortunately, the accompanying graphic combined a pie chart, three bar charts, various oddly drawn lines, and numerous poorly positioned labels into one confusing mess. Inconsistent coloring suggested relationships that did not exist. Some label pairs were stacked so closely that they looked like single labels whose text made no sense — just a bit of vertical separation between “Mobile” and “Fixed” and between “Tablet” and “Phone” would have helped a lot. So sad to have such an interesting dataset so totally obscured by horrid design. It could have been great.

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  1. November 28, 2012 at 9:23 am

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