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Financial Times’ iPad Dashboard

http://app.ft.com looks and acts like an iPad app, but it is actually an HTML5 web page.

The advantage for the publisher is not having to endure Apple’s approval process, not having to pay Apple a 30% commission, and the ability to market content outside of Apple’s overcrowded App Store.

It is also much less costly to develop a Web page than to program a complicated app from scratch.

HTML5 Web pages also have the potential for reaching a wider audience. An app will be tied to a single type of tablet computer. An HTML5 Web page will be instantly viewable on any device that supports the new HTML5 standard.

Thanks to the capabilities of the new HTML5 standard, FT’s presentation can be made with few compromises. A large amount of critical and almost up to date (delayed 20-minutes) data is made available in a single convenient dashboard.

This page of Market Data is navigated using standard iPad finger gestures. The various information panels are interactive, enabling the reader to scroll through the data, focusing on what interests them.